Author name: Kei Smith (Ishikawa) | Founder

As an English and Japanese bilingual marketing professional with over 13 years of experience, I have developed deep expertise in B2C and B2B marketing. My background is marked by a robust understanding of cultural nuances and consumer behaviour across diverse markets, enabling me to tailor strategies that engage and resonate with target audiences globally. I have a proven track record of orchestrating impactful marketing campaigns, utilizing my strong communication skills to deliver precise and persuasive brand messaging across multiple channels. My passion lies in crafting compelling narratives that captivate audiences and drive significant engagement, leading to measurable business outcomes. A notable achievement includes leading a campaign that resulted in a 200% increase in leads for a B2B manufacturing client, demonstrating my capacity to drive substantial growth and achieve strategic goals. As the founder of Wabi-sabi, a marketing firm specializing in the Japanese market, I emphasize authenticity and integrity. I empower businesses to unearth their unique identities and forge deeper customer connections.

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