Bilingual Marketing Leadership for
Brands Expanding into Japan
With 13+ years of B2B & B2C experience, based in Toronto, I help global brands build visibility and drive growth in the Japanese market through data-driven SEO, PPC, and localization strategies.
Tell me how I can help you.
I have over 13 years of experience working with startups and both national and international clients. I understand that each company faces unique challenges that depend on its size and available resources. To meet your needs, you can select from our à la carte package or create a customized package by mixing and matching different services. My main goal is to empower you to navigate the marketing journey on your own.
Consulting & Mentoring
“Are we on the right path?”
For leaders looking for clarity on where marketing can make a real impact. I’ll review your current initiatives, focus on quick wins, and create a roadmap for sustainable growth.
Includes:
- Marketing diagnostics
- Campaign review
- Marketing team mentoring
Outcome: Confident guidance and clear KPIs to steer your next phase of growth.
Strategy & Planning
“Can you draw a map for us?”
Turn insights into action. From SEO architecture to demand-generation funnels, I develop strategies that link data and culture — driving qualified leads and building brand trust in Japan.
Specialties:
- SEO / PPC integration
- Content localization
- Lead nurturing
- Marketing automation (Marketo / Salesforce)
Results: 200% MQL growth and 921% ROI for a Japan-market B2B manufacturing client.
Execution & Optimization
“Can you do it for us?”
I work closely with clients and agencies to launch, monitor, and improve campaigns that drive results. Each version is evaluated against business objectives — not just vanity metrics.
Includes:
- Cross-channel campaign management
- Landing-page optimization
- Analytics
- Reporting
- Continuous improvement
Meet Kei
Nice to e-meet you!
I’m Kei Smith (Ishikawa) — a bilingual marketing strategist with over 13 years of experience driving growth for global B2B and B2C brands across Japan and international markets.
At Videojet Japan (Veralto), I created an integrated SEO and PPC demand cycle that doubled qualified leads (+200% YoY) and achieved a 921% ROI. Previously, I managed Japan Airlines’ Instagram account and led marketing and curriculum development as General Manager at We Inc. in Tokyo.
Now based in Toronto, I partner remotely with companies around the world to connect cultures and markets—helping brands convey their value authentically to Japanese audiences and vice versa.
My approach combines data-driven strategy, creative execution, and cross-cultural fluency to deliver results that resonate and scale.
Core strengths:
- Japan market strategy & localization
- SEO and PPC integration for demand generation
- Bilingual stakeholder communication (EN/JA)
Contact today!
Let’s talk about your next growth stage in Japan.
Whether you’re planning market entry or optimizing existing campaigns, I’d love to hear about your goals and explore how we can work together.
Based in Toronto (EST), I work smoothly with clients across Japan and beyond.
If you need guidance, a fractional marketer, or hands-on campaign support, let’s talk.
Insights on Marketing in Japan
- “The Silent Killers of Global GTM in Japan” Why Playbooks Fail — and What Actually Works
- How to Localize a Global Brand Without Losing Its Identity — Japan Edition
- Where Global-to-Japan Marketing Breaks – The 7 Structural Gaps Nobody Talks About
- 🧩 The Zero-Keyword Problem: Creating Demand Before It Exists
- 🏆 Winning in Japan Starts with Admitting You’re Not #1 There
Join our subscribers!
Keep yourself updated with all the necessary information regarding marketing in Japan.