Improve the visibility of your brand in Japan.

Please feel free to discuss digital marketing in Japan with me.

Tell me how I can help you.

I have over ten years of experience working with startups and national and international clients. I understand that every company faces unique challenges that depend on its size and available resources. To cater to your needs, you can choose from our à la carte package or create a tailor-made package by mixing and matching different services. My main objective is to empower you to navigate the marketing journey independently.

ADVICE & CONSULTING

“Are we on the right path?”

This package is perfect if you need someone to answer your daily questions, offer advice, and stay current on Japanese trends. It can be as little as 5 hours per month. I take pleasure in sharing my knowledge, regardless of the scale. You’re welcome to bring me to your project to help streamline things or conduct regular reviews.

  • hiring support
  • document/account reviews
  • team training
  • individual skill development
  • evalutaion and audits
  • mentoring, etc.

STRATEGY BUILDING

“Can you draw a map for us?”
“Should I start with A or B? Should I do this?”

Success in marketing depends on setting clear goals from the outset. There are many ways to achieve these goals; however, resources may be limited. By developing a plan, you can decide whether to tackle the work yourself or hire me to help. This package is ideal for startups, new product launches, marketing campaigns, and getting marketing teams up and running. It includes one-year, two-year, and/or five-year plans.

  • business goals
  • competitive analysis
  • website audit/strategy
  • audience personas
  • customer journeys
  • technology selection
  • content calendars
  • paid media strategy
  • training recommendations
  • budgeting, etc.

PLAN EXECUTION

“Can you do it for us?”

If you have a short time or lack a team to handle all the marketing activities, this package is tailored to meet your needs. Depending on the scale of the project, I can either undertake the task myself or engage the services of my partner agency from my vast network of partners. You don’t have to go through the trouble of dealing with the agency, as I am the one who understands your communication needs. You can rest assured that the right people will be in charge of delivering the desired results for you.

  • branding
  • SEO
  • website development/kaizen
  • content marketing
  • paid media campaigns
  • email campaigns
  • marketing automations
  • lead nurturing
  • analytics and reporting, etc.

Meet Kei

Nice to e-meet you!

I founded Wabi-Sabi Marketing in 2023 after gaining over a decade of experience in marketing in B2C and B2B settings, both in Japan and internationally. I have spent most of my life in Japan, with some time in Australia as well, which has given me a profound understanding of Japanese culture, trends, and people. Simultaneously, I have lived overseas in Canada and Australia for over a decade, providing me with valuable insight into various cultures and concerns.

However, what matters is that I speak ‘Marketing Japanese.’ More than simply being able to speak the local language is required when it comes to marketing; you need to speak ‘their language.’

I’m friendly, efficient and highly organized. I would be delighted to work with you to develop your marketing strategy and embark on this journey together.

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